Autoproyecto spent the day with one of the most mysterious and sexy new production cars on the road, the Zerouno. The Zerouno is a limited edition $2.2M supercar designed, engineered and produced by Italdesign, with only five produced examples and all have been sold.


In keeping with our reputation for covering all areas of the automotive spectrum, Autoproyecto was invited to create a day-in-the-life drive image/video for Italdesign’s Zerouno driving from the beaches of Southern California to the swankiest shopping areas on Beverly Hills Rodeo Drive.

Autoproyecto was able to capture the emotion that the Zerouno impacted each person that saw the vehicle and deliver a 60 second social video. The social video was created to deliver key messaging points with a sound-on/off experience.

The media assets which included photography, edited b-roll and various social media videos were used for the US debut of the Zerouno on the lawn of the 2017 Pebble Beach Concours d’Elegance.

About Italdesign

With its almost fifty-year experience Italdesign, founded in 1968 by Giorgetto Giugiaro and Aldo Mantovani, works closely with car makers starting from the first product definition up to the start of production.

Companies in the sector can benefit from Italdesign’s consultancy services for turnkey projects, covering all the phases through the development of styling, concept and vehicle architecture, series engineering, simulation, prototyping, testing and final production tuning. In addition, Italdesign can provide services for shorter projects covering only a part of the overall vehicle development cycle.

Italdesign has been working with all of the most important OEMs worldwide over the past 50 years, being recognized as a very innovative partner in terms of styling and engineering.

Source: Ital Design

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