Telemundo airs CES automotive technologies on Un Nuevo Dia

Autoproyecto was in full swing at the 2018 CES Show in Las Vegas, Nevada highlighting the best of the new automotive technologies presented this year. Javier Mota presented a 90 second recap broadcasted this morning on Telemundo’s Un Nuevo Dia. The show reached aired in 70 markets, reaching 30 million households with 2.5 million viewers.

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SEMA Show, Another Telemundo First!

Telemundo’s Un Nuevo Dia has aired a full recap of the SEMA Show live from Las Vegas highlighting the best the show has to offer. Hosted by award winning journalist Javier Mota. In the last couple week’s, Telemundo has aired on the number #1 national morning show, Un Nuevo Dia, two auto shows that it […]

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Telemundo airs first ever Tokyo Motor Show Recap

Watch the first ever Telemundo recap of the 2017 Tokyo Motor Show. Hosted by Javier Mota, the show highlights the most important reveals of the 45th Tokyo Motor Show. This is the first time that largest Spanish language broadcasting network has aired live coverage of the Tokyo Motor Show. The segment was broadcasted last Friday […]

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New video highlights Mazda’s creative approach to automotive marketing

Autoproyecto and H&K Strategies have teamed up to create a video for Mazda North American Operations. The newly crafted video shows how artisanal bread-making and clay model design are a form of art and expression, focusing on Mazda’s attention to detail and commitment to craftsmanship. Filmed at Superba Bakery in Los Angeles, Mazda designers worked alongside artisan […]

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Autoproyecto starts auto show season with Tokyo Motor Show

Autoproyecto will be starting the auto show season this year in Tokyo, Japan, is preparing for its own version of video-mania by creating and distributing complete coverage of the 2017 Tokyo Motor Show. Tokyo will mark the official start of the Autoproyecto auto show season with SEMA, Los Angles Auto Show, NAIAS, Chicago and NYIAS […]

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Autoproyecto produces media assets for the 2017 Italdesign Zerouno US debut

Autoproyecto spent the day with one of the most mysterious and sexy new production cars on the road, the Zerouno. The Zerouno is a limited edition $2.2M supercar designed, engineered and produced by Italdesign, with only five produced examples and all have been sold.   In keeping with our reputation for covering all areas of […]

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Why Native Advertising Should be an Important Part of Your Marketing Strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in use by B2B marketers (90% say that Native is important or very important to their company) in large part due to the ineffectiveness of traditional banner advertising […]

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Content Marketing vs. Native: Which Is More Effective?

Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers. They found that content marketing has a better overall return on investment.   See the complete article here!  

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