T he #1 Hispanic automotive Website and video production company, Autoproyecto LLC, has developed a new type of SMT that maximizes exposure and ROI: The Hispanic Outreach SMT Program.

The Hispanic Outreach SMT Program is designed to maximize Hispanic and general market exposure by giving you:

Guaranteed Maximum TV Reach
Key message points are delivered to national & local broadcast outlets serving the the Top 20 DMA’s reaching more than 33 million US Hispanic households (Univision, Telemundo, Azteca and/or Galavision)
Online & On–Demand Distribution
Online & On–Demand Distribution: SMT content distributed across OTT platform Roku and major national online newspapers and portals including NBC Deportes, Terra, La Opinion, La Raza, El Diario, La Prensa and Rumbo.
Show Amplification & Longevity
We deliver edited b-roll of your vehicle to be placed on your newsroom/media sites with complete rights.
The 90-second is the most traditional SMT, we film a complete 90 second segment, in which each particpating manufacture received a 15 second mention. The 90-second SMT is used for national morning and evening news integration. The segment is filmed on location, edited and aired within 24 hours of recording (live to tape). The segment is guaranteed to be integrated into the morning/evening national and local news in the top 20 Hispanic DMA’s.
One thirty minute television show
To enhance the auto show experience and give our viewers a chance to really understand the new products you are offering, we have created a 30-minute tv show in which each participating manufacturer receives a total of four minutes. Manufacturers can choose to have a spokes-person be interviewed and/or have our host go in-depth on their vehicle, giving the target audience a larger understanding on the brand and vehicle. The 30-minute television show airs approximately ten days after the initial press days of the auto show. The thirty-minute television show airs on national television in the top 20 DMA’s, Roku and Apple TV. For complete list of distribution, click here.  
Published on Top 5 Spanish language websites
Content gets automatically distributed to the following outlets:

Largest national Spanish language in-market automotive website in the US. 8 million page-views, 2.5 million uniques, 4-5 minute user on-site time

Largest Spanish language newspaper in the US. La Opinion is the Hispanic paper of Los Angeles. 3.5 million page-views, 1.5 million uniques

Oldest Spanish language newspaper in the US. El Diario is the Hispanic paper of New York. 3.0 million page-views, 1.25 million uniques

La Prensa covers Central Florida and is headquartered in Orlando. 1 million page-views, 500,000 uniques
Apple TV and Roku*
Autoproyecto TV is the only Spanish language automotive channel on Apple TV and Roku. Apple TV and Roku are the new “Big Screen” at home. We find that our viewers prefer long format videos versus shorter. 
One Facebook Live Video*
Autoproyecto goes live on Facebook with your custom content video directly from your stand. We deliver each one of your key message points. Each video last approx. 5-10 minutes. 

*Additional cost may apply.

Two social media mentions
Autoproyecto has the largest Facebook and Twitter following than any other Spanish language automotive website in the US. We provide three media mentions per video and since we have a total of five videos being created, you receive 15 social media mentions once the content is published. 
Metric Report within 24 hours
Receive a complete metric report within 24 hours of airing. All reports include DMA, HH,  market and link to site.
Owned Media: Edited B-roll for your use*
Autoproyecto creates a fully edited and ready for use b-roll of the vehicle and/or event being filmed that can be used for b-roll on your media site. Autoproyecto re-purposes the video content,  delivering video assets that can be used on your media site for other journalist to use. You will now be able to give journalist video footage of the vehicle on location in a completely edited package, ready for use. This footage comes with 100% complete rights for you and your media. ($10,000 added value) Please see example on right rail. 
Social media shareable Sizzle Reel*
Autoproyecto creates a 30-second social media reel for you to publish on your Facebook, Instagram, Twitter, corporate site and/or dealer sites. Create emotion and excitement on social media with this high impact sizzle reel revolving around your launch and/or event. Each clip is specifically designed for Facebook, Twitter and Instagram and is ready for publishing within 24 hours. Please see example on right rail. ($2,000 added value)
Hosted by Editor-in-Chief Javier Mota and Damaris Diaz
In order to have the best automotive videos you need the best and most respected Hispanic automotive journalist in the US. Welcome Javier Mota, one of the most respected automotive journalist in the US and currently the Editor-in-Chief of Javier Mota and Damaris DiazAutoproyecto.com. Javier is the first and only  Hispanic NACTOY juror.

His peers describe him as the hardest working automotive journalist they know.

Damaris Diaz is a renown host on Univision. She loves fast cars and has hosted many automotive segments on Univision. Together, Javier and Damaris make for an exceptional team.

Full Rights for usage
Autoproyecto provides you full rights to use the media. 





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