Autoproyecto and H&K Strategies have teamed up to create a video for Mazda North American Operations. 

The newly crafted video shows how artisanal bread-making and clay model design are a form of art and expression, focusing on Mazda’s attention to detail and commitment to craftsmanship. 

Filmed at Superba Bakery in Los Angeles, Mazda designers worked alongside artisan bread-makers to deliver a feast for the eyes and the stomach! The bakery served as a stylistic backdrop for breakthrough design where car design was compared to the sculpture and aesthetic that goes into preparing gourmet bread. Mazda also showcased its new CX-5 model and offered vehicle test drives to participants.