Autoproyecto is the ‘go-to’ Spanish-language information source for car-enthusiasts and car-shoppers. Each month millions of automotive shoppers visit our site to gather information about their future automobiles purchase. Recently, Telemundo and Autoproyecto teamed up to produce an informational automotive shopping segment for Telemundo’s massive morning show ‘Un Nuevo Dia.’

“The total US Hispanic reach for the show segment was over 13,000,000 households”

Because cars are a large household purchase and a popular topic in US Hispanic homes, the segment was structured to expose several attractive automobiles currently on the market that sell for $18,000 or less. The segment was formatted as an unscripted native car shopping conversation between the host of ‘Un Nuevo Dia’ and Autoproyecto’s Editor-in-Chief, Javier Mota.  It included images and feature descriptions of the automobiles included in the broadcast segment.

The total US Hispanic reach for the show segment was over 13,000,000 households and the viewership was over 3,300,000 million across 70 key TV markets. Autoproyecto will be producing 10 more segments over the course of 2017 for Telemundo’s Un Nuevo Dia.

Check out the live video at: